Cattle Today

Cattle Today



BOWLING GREEN, KY—Radio host and agriculture writer Trent Loos and his burning passion to make a difference in animal agriculture will be front and center when he serves as the featured evening banquet speaker at the National Institute for Animal Agriculture's annual meeting, Tuesday, April 1, in Indianapolis, Ind.

“Trent Loos is a sixth-generation animal food provider who travels the country meeting with farmers and ranchers,” states Dr. Jerome Geiger, chair of NIAA's Annual Meeting Planning Committee. “Trent's unique style—complete with black cowboy hat and handlebar mustache—balances industry information that all in agriculture need to know with a highly entertaining delivery.”

Loos is a farmer/rancher whose passionate desire to stand up for agriculture became public knowledge in January 2001 when he launched “Loos Tales” on KMZU Radio in Carrolton, Mo. In seven short years, Trent's radio career has expanded to include a second program, “The Truth Be Told,” with his programs now airing on more than 100 radio stations across the Midwest. He has also appeared on TNN's The Conspiracy Zone to debate Robert Cohen of and Dr. Jerry Vlasek about the myths surrounding the safety and consumption of milk.

In addition to the spoken word, Loos speaks up for agriculture via the written word. His “Loos Tales” articles appear—and have appeared—in numerous livestock and agricultural publications.

“Trent digs in and gets the information about agriculture, then reaches out to those inside and outside of agriculture to share this information,” states Michele Vise-Brown, NIAA's Chief Executive Officer. “Our thanks go to Feedstuffs magazine for sponsoring Trent as NIAA's annual meeting banquet speaker.”

While Loos could spend his entire speaking career reaching out to those in non-agriculture, Loos has a reason for staying within agriculture as well: “From special interest groups to bioterrorism, there are many factors affecting the future of food production as we know it. It is vital that we keep up on what is going on in the world in order to ensure the safety and longevity of our industry,” he states.

To obtain additional information about NIAA's annual meeting, call NIAA at (270) 782-9798 or visit online at Special student rates are available.

NIAA's mission is to provide forums for building consensus and advancing solutions for animal agriculture and to provide continuing education and communication linkages to animal agriculture professionals. The Association is dedicated to programs which eradicate animal diseases, to promote safe and wholesome food at home and abroad, and to encourage best practices in environmental stewardship, animal health and well being. Its members include producers, veterinarians, scientists, state and federal officials, and business executives. More information is available at


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