SALE REPORT
ADAMS RANCH 33RD ANNUAL SALE AVERAGES $3,100

November 10, 2011
Fort Pierce, Fla.

Adams Ranch held their 33rd Annual Cattle Sale on Thursday, November 10, 2011 at the home ranch in Fort Pierce, Fla.

Before the actual sale day began, a field day was held on Wednesday. The field day included an educational panel that discussed industry related topics such as, the use of DNA from Pfizer, consumer demand from the Florida Beef Council, and effective pasture grasses from the University of Florida at Ona. There were also pasture tours that demonstrated cow herds calved out on Floralta and other grasses.

There were 34 buyers from Florida, Georgia and Alabama who participated in the sale.

The 68 bulls averaged $3,100; a 55 percent increase from last year's average of $2,000.

For the first time, the Adams Ranch's new breed, ABEEF ($3,381) outsold the Braford bulls ($3,033).

Bred heifers averaged $1,400, and heifer yearlings averaged $732.

The highest bidder of the day was Doug Hancock of BS BEEF from Okahumpka. He paid $5,100 for a Braford Bull.

Three working ranch horses were also sold in the auction.

Also auctioned off were homemade cakes made by the St. Lucie County Cattlewomen and a trailer load of feed donated by Organic Matter. All proceeds from the cake sale and feed will go straight to the St. Lucie County Cattlewomen, where the money will be used for beef promotion and scholarships. They raised $5,000 in total.

The sale was attended by approximately 440 people.

About Adams Ranch

Founded in 1937, Adams Ranch is a fourth-generation cattle business operating in St. Lucie, Okeechobee and Osceola Counties, headquartered in Fort Pierce, Florida. As developers of the Braford breed of cattle, Adams Ranch is today the 15th largest cow-calf ranch in the United States and was named the Ranch of the Century by the National Cattlemen's Beef Association in 1999. Adams Ranch is dedicated to adapting the cattle to fit the land, the climate, the insects and the feed that is produced on it to generate a program of total ranch management.