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      <title>GROUND BEEF GETS A &quot;RAW DEAL&quot; IN MEDIA COVERAGE</title>
      <description>A Mississippi State University meat scientist is describing recent media reports as irresponsible journalism that casts a shadow over established practices that make certain ground beef products healthier and safer.</description>
      <link>http://cattletoday.com/archive/2012/May/CT2719.php</link>
      <pubDate>Mon, 14 May 2012 16:14:39 -0500</pubDate>
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      <title>RECORD KEEPING DOES NOT HAVE TO BE HARD </title>
      <description>As calf prices increase and more volatility comes to the input side of beef production, completing the task is more important than ever and some of the loopholes or shortcuts no longer exist when it comes to profitable beef production.</description>
      <link>http://cattletoday.com/archive/2012/May/CT2720.php</link>
      <pubDate>Mon, 14 May 2012 16:13:00 -0500</pubDate>
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      <title>ANTIBIOTICS GIVEN TO CATTLE FOR SAME REASONS AS HUMANS</title>
      <description>In Part 2 of this series we will review the use of antibiotics in cattle, both therapeutic (injected and fed) and non-therapeutic (fed &amp;#150; used to address sickness or to improve animal performance), applications.</description>
      <link>http://cattletoday.com/archive/2012/May/CT2718.php</link>
      <pubDate>Tue, 8 May 2012 16:05:00 -0500</pubDate>
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      <title>IT&apos;S THE PITTS -- BACKGROUND CHECK</title>
      <description>We met at high noon, she was dressed completely in green from her pilates shoes to her forest green sweatband. She wore spandex leotards, an Audubon pin and a Sierra Club tee shirt with John Muir&apos;s face on it.</description>
      <link>http://cattletoday.com/archive/2012/May/CT2717.php</link>
      <pubDate>Tue, 8 May 2012 16:04:06 -0500</pubDate>
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      <title>HUNTIN&apos; DAYLIGHT -- TWO SIDES OF CONSUMER RESPONSE</title>
      <description>Consumers and the mainstream media are a fickle lot, sometimes for the good and sometimes for the bad.</description>
      <link>http://cattletoday.com/archive/2012/May/CT2716.php</link>
      <pubDate>Mon, 7 May 2012 16:55:12 -0500</pubDate>
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      <title>USE CAUTION WHEN RESTOCKING AFTER DROUGHT</title>
      <description>Experts with the Texas AgriLife Extension Service are advising beef cattle producers to use caution and strategic planning when thinking about restocking herds after drought.</description>
      <link>http://cattletoday.com/archive/2012/May/CT2715.php</link>
      <pubDate>Mon, 7 May 2012 16:54:42 -0500</pubDate>
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      <title>LIPSCOMB HONORED BY ALABAMA BCIA</title>
      <description>The Alabama Beef Cattle Improvement Association recently honored William &amp;#147;Bill&amp;#148; Lipscomb as the 2011 Richard Deese Award recipient during their Annual Meeting and Awards Program held in conjunction with the 69th Annual Alabama Cattlemen&apos;s Association Convention in Huntsville on March 31st.</description>
      <link>http://cattletoday.com/archive/2012/May/CT2713.php</link>
      <pubDate>Wed, 2 May 2012 15:57:50 -0500</pubDate>
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      <title>CHECKOFF RELEASES BEEF TENDERNESS SURVEY</title>
      <description>With funding from the beef checkoff, the industry has been tracking beef tenderness for 20 years with the first benchmarking survey conducted in 1990. In more recent surveys, foodservice cuts were added and a consumer sensory panel was substituted for previously used trained sensory panels because the consumer&apos;s perception of tenderness is the ultimate determinant of a cut&apos;s success.</description>
      <link>http://cattletoday.com/archive/2012/May/CT2714.php</link>
      <pubDate>Wed, 2 May 2012 15:57:11 -0500</pubDate>
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      <title>PRODUCERS FACE SCRUTINY FROM PUBLIC OVER ANTIBIOTIC FEEDING</title>
      <description>The use of antibiotics in food animal feeding has been a common practice for years. It has also been under fire from a variety of scientists, doctors, consumer groups and the media for years.</description>
      <link>http://cattletoday.com/archive/2012/April/CT2711.php</link>
      <pubDate>Wed, 25 Apr 2012 16:14:27 -0500</pubDate>
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      <title>BLACK INK -- FAMILIAR OR LOADED WORDS</title>
      <description>By its simplest definition, a clich&amp;#233; is something you have heard before. Writers are taught to avoid using them unless it is with a twist or to &amp;#147;shine new light on&amp;#148; something previously unexplored or even imagined.</description>
      <link>http://cattletoday.com/archive/2012/April/CT2712.php</link>
      <pubDate>Wed, 25 Apr 2012 16:13:41 -0500</pubDate>
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      <title>IT&apos;S THE PITTS -- OR SO I HEAR</title>
      <description>I am one of the 10 percent of adult Americans who don&apos;t own a cell phone. It&apos;s not that I think cell phones are the work of the devil, or that they aren&apos;t handy, it&apos;s just that I am far too busy listening to other people&apos;s conversations to have one of my own.</description>
      <link>http://cattletoday.com/archive/2012/April/CT2710.php</link>
      <pubDate>Tue, 24 Apr 2012 16:25:58 -0500</pubDate>
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      <title>BLACK CREST FARMS HOSTS ANNUAL SALE</title>
      <description>The Black Crest Farms Annual Sale was held February 11, 2012 in Sumter, S.C.</description>
      <link>http://www.cattletoday.com/salereports/2012/April/Sale690.shtml</link>
      <pubDate>Tue, 24 Apr 2012 16:27:08 -0500</pubDate>
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      <title>THE WORLD ACCORDING TO HOOTER MCCORMICK...GULLY&apos;S BAPTISM</title>
      <description>If you&apos;ve ever been a pallbearer, fighting to keep hold of your part of the precious cargo, lest your slip sets loose a chain reaction that ultimately upends the proverbial applecart, then you have some idea how desperate Thomas Terwilliger was becoming.</description>
      <link>http://cattletoday.com/archive/2012/April/CT2708.php</link>
      <pubDate>Mon, 23 Apr 2012 16:35:46 -0500</pubDate>
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      <title>PROPER DEVELOPMENT LEADS TO PRODUCTIVE COWS</title>
      <description>Finding common ground when it comes to developing the next generation of productive cows has always been a challenge for the beef industry.</description>
      <link>http://cattletoday.com/archive/2012/April/CT2709.php</link>
      <pubDate>Mon, 23 Apr 2012 16:35:10 -0500</pubDate>
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      <title>SENEPOL BULL TEST SALE TO BE HELD APRIL 21, 2012 IN BLADENBORO, NC</title>
      <description>The Senepol Bull Test Sale will be held April 21, 2012 at HJ White Farm in Bladenboro, NC.</description>
      <link>http://cattletoday.com/archive/2012/April/CT2707.php</link>
      <pubDate>Wed, 18 Apr 2012 15:09:20 -0500</pubDate>
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      <title>CONSUMER DEMAND MORE COMPLICATED THAN EVER</title>
      <description>Charting a course in the beef industry means acting on market signals and being ready for the reactions to those actions.</description>
      <link>http://cattletoday.com/archive/2012/April/CT2706.php</link>
      <pubDate>Mon, 16 Apr 2012 15:50:55 -0500</pubDate>
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