



Frankie wrote:Did you guys vote or put your name in the hat for a seat on the board?

HerefordSire wrote:I think this could work:
Start a new association for Herefords in America. The membership is free and each registered animal is free. Have corporate sponsors, like PetSmart, Purina, Tyson, etc. able to place their name on each animal along with the breeder's chosen name for a small fee. It is obvious the AHA has a political system preventing it from great success.


MO_cows wrote:HerefordSire wrote:I think this could work:
Start a new association for Herefords in America. The membership is free and each registered animal is free. Have corporate sponsors, like PetSmart, Purina, Tyson, etc. able to place their name on each animal along with the breeder's chosen name for a small fee. It is obvious the AHA has a political system preventing it from great success.
Now that is creative thinking, but I don't think it could ever be made to work in real life.


HerefordSire wrote:I should also explain a little about the model I thought of that works similar to Google's model...
When selling the rights for a company to place their name on one animal....
a web site is established with bids like an auction. One company has enough money where they could buy all the rights for all animals in every breed without an auction. An auction will encourage other companies to participate and drive the prices up for the association.
Pretty clever eh?

HerefordSire wrote:I should also explain a little about the model I thought of that works similar to Google's model...
When selling the rights for a company to place their name on one animal....
a web site is established with bids like an auction. One company has enough money where they could buy all the rights for all animals in every breed without an auction. An auction will encourage other companies to participate and drive the prices up for the association.
Pretty clever eh?

Frankie wrote:Did you guys vote or put your name in the hat for a seat on the board?

IF some company WANTED to put their name on an animal NOW, all they would have to do is pay a $1000 for some calf.....then pay the breed association to change the name on the registry papers. For a modest $82,000 a year, plus expenses, they could hire me fulltime to take care of the needs of their company bovine. IF they wanted to read about themself in the Hereford World, Angus Journal, Cattle Today, Alabama Cattleman, Progressive Farmer, Sports Illustrated or People Magazine all they have to do is buy an ad. The only reason why Coke, Pepsi, Budweiser (who already has something similar going on with the Clydesdales), Ford, Honda, Toyota, John Deere, Caterpillar, Kroger, Wal-Mart, Berkshire Hathaway, Goldman Sachs, Levis, Purina, etc don't own bulls NOW is that they think their advertising dollar could be better used somewhere else and/or nobody has pitched the idea.HerefordSire wrote:When selling the rights for a company to place their name on one animal....

Maybe clever, but not at all feasible.
So you would make membership and registration free?? Well open the doors wide because the "granola group" is about to rush in - the fruits, the nuts, and the flakes.
What incentive is there for a company to want their name on an animal?
And even if they did, what if the company isn't one that the animal's owner wants to accept?
How would you like your bull's name to include Tampax?
Or how about the teetotaler that gets sponsored by Jack Daniels?
And the sponsoring companies would put on all kinds of terms and conditions to protect their corporate image.
The participating breeders would be "selling their souls" to corporate America.
Why don't you ask a chicken or pork producer how that's working out for them?
Keep thinking, HerefordSire...you might come up with something that would work, but this ain't it.

Brandonm22 wrote:IF some company WANTED to put their name on an animal NOW, all they would have to do is pay a $1000 for some calf.....then pay the breed association to change the name on the registry papers. For a modest $82,000 a year, plus expenses, they could hire me fulltime to take care of the needs of their company bovine. IF they wanted to read about themself in the Hereford World, Angus Journal, Cattle Today, Alabama Cattleman, Progressive Farmer, Sports Illustrated or People Magazine all they have to do is buy an ad. The only reason why Coke, Pepsi, Budweiser (who already has something similar going on with the Clydesdales), Ford, Honda, Toyota, John Deere, Caterpillar, Kroger, Wal-Mart, Berkshire Hathaway, Goldman Sachs, Levis, Purina, etc don't own bulls NOW is that they think their advertising dollar could be better used somewhere else and/or nobody has pitched the idea.HerefordSire wrote:When selling the rights for a company to place their name on one animal....

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